General Manager

General Manager - Charge Scheme

Hybrid

Hayes, London

We are looking for a strategically-minded, commercially astute General Manager to take full ownership of our new business line, The Charge Scheme. This is a rare opportunity to define, scale, and lead a greenfield venture at the intersection of sustainability, fintech, and mobility – with the backing of an established, high-growth parent company.

We’re transforming the future of electric vehicle (EV) adoption in the UK through salary sacrifice. Our core platform empowers businesses to provide EVs to employees at 20–50% savings. Building on that success, we’ve launched The Charge Scheme – an innovative benefit allowing employees to save 20–50% on EV charging via salary sacrifice.

What you'll be doing

• Develop and own the multi-year growth strategy for The Charge Scheme, from market positioning to go-to-market execution.
• Define value propositions and commercial models that resonate with employers, employees, and integration partners.
• Identify and pursue strategic partnerships to expand our reach and drive adoption.
• Lead the Charge Scheme as an independent business unit with full accountability for P&L.
• Oversee operational delivery, ensuring customer experience is market-leading and scalable.
• Guide product development and technology priorities based on market needs and insights
• Coordinate across Sales, Marketing, Operations, Product and Technology to execute the growth roadmap.
• Foster a high-performance, outcome-driven culture aligned to strategic objectives.
• Build and lead a lean but impactful team as the business scales.
• Shape pricing and revenue models to maximise profitability and uptake.
• Lead commercial negotiations with suppliers, vendors, and enterprise clients.
• Ensure legal, compliance, and data security frameworks are robust and scalable.
• Serve as the key point of contact for the executive team, regularly reporting on progress and risks.
• Represent The Charge Scheme with senior stakeholders at client organisations, building trust and long-term value.

What you bring to the role

• 7+ years of experience in strategy consulting, commercial leadership, or scaling high-growth ventures.
• Exceptional strategic thinking, paired with a strong bias for action and delivery.
• Proven success in launching or growing B2B or B2B2C services or platforms.
• Strong commercial acumen and experience managing P&L.
• Excellent stakeholder management and communication skills – with executive presence.
• Experience working with or managing cross-functional teams, including tech, product and operations.
• Customer-centric mindset with a passion for sustainability and innovation.
• Familiarity with salary sacrifice, mobility, fintech, or employee benefits is a plus

Company Benefits

• Hybrid working with 2 days in the office (Hayes, London)
• 25 days holiday + bank holidays
• Add 1 day holiday per year service + buy / sell up to 5 days each year
• Flexible work policy with options to take into account family care
• Best in class Family Friendly Leave and Pay
• Use our own scheme to lease a vehicle through salary sacrifice and save 40-70% to drive a brand new electric car
• £500 pa. personal development budget
• £100 home office budget
• Bupa healthcare
• Pension
• Equity options - own a part of the business