General Manager - Charge Scheme

Hybrid

Hayes, London

We are looking for a strategically-minded, commercially astute General Manager to take full ownership of our new business line, The Charge Scheme. This is a rare opportunity to define, scale, and lead a greenfield venture at the intersection of sustainability, fintech, and mobility – with the backing of an established, high-growth parent company.

We’re transforming the future of electric vehicle (EV) adoption in the UK through salary sacrifice. Our core platform empowers businesses to provide EVs to employees at 20–50% savings. Building on that success, we’ve launched The Charge Scheme – an innovative benefit allowing employees to save 20–50% on EV charging via salary sacrifice.

What you'll be doing

Develop and own the multi-year growth strategy for The Charge Scheme, from market positioning to go-to-market execution.
Define value propositions and commercial models that resonate with employers, employees, and integration partners.
Identify and pursue strategic partnerships to expand our reach and drive adoption.
Lead the Charge Scheme as an independent business unit with full accountability for P&L.
Oversee operational delivery, ensuring customer experience is market-leading and scalable.
Guide product development and technology priorities based on market needs and insights
Coordinate across Sales, Marketing, Operations, Product and Technology to execute the growth roadmap.
Foster a high-performance, outcome-driven culture aligned to strategic objectives.
Build and lead a lean but impactful team as the business scales.
Shape pricing and revenue models to maximise profitability and uptake.
Lead commercial negotiations with suppliers, vendors, and enterprise clients.
Ensure legal, compliance, and data security frameworks are robust and scalable.
Serve as the key point of contact for the executive team, regularly reporting on progress and risks.
Represent The Charge Scheme with senior stakeholders at client organisations, building trust and long-term value.

What you bring to the role

7+ years of experience in strategy consulting, commercial leadership, or scaling high-growth ventures.
Exceptional strategic thinking, paired with a strong bias for action and delivery.
Proven success in launching or growing B2B or B2B2C services or platforms.
Strong commercial acumen and experience managing P&L.
Excellent stakeholder management and communication skills – with executive presence.
Experience working with or managing cross-functional teams, including tech, product and operations.
Customer-centric mindset with a passion for sustainability and innovation.
Familiarity with salary sacrifice, mobility, fintech, or employee benefits is a plus

Company Benefits

Hybrid working with 2 days in the office (Hayes, London)
25 days holiday + bank holidays
Add 1 day holiday per year service + buy / sell up to 5 days each year
Flexible work policy with options to take into account family care
Best in class Family Friendly Leave and Pay
Use our own scheme to lease a vehicle through salary sacrifice and save 40-70% to drive a brand new electric car
£500 pa. personal development budget
£100 home office budget
Bupa healthcare
Pension
Equity options - own a part of the business

General Manager

Job Type